Sustainable Minds: Exploring ESG & Corporate Brand
Why Purpose Is the New Tech with Balaji Ganapathy
July 13, 2022
Today, we’re joined by Balaji Ganapathy, Global Head, Chief Social Responsibility Officer, and Head of Workforce Effectiveness at Tata Consultancy Services, to discuss the role of purpose in ESG and what it takes to truly be a purpose-driven company. Balaji believes that the purpose of a business should rely on building sustainable communities and driving value to its members. Every company should serve a broader societal purpose to build a sustainable business. To do that, you have to use the purpose as a sense of identity, sustainability as a set of principles to help you bring that purpose to life, and ESG metrics as indicators to understand your short-term and long-term success.
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